Merchants start to make Sake in this area
During the 16 century, many merchants moved to Eastern Japan and started making Sake in an effort to add value to the rice they bought.
Tonoike Sake Brewery founded
Born to a sake brewer in Utsunomiya, Itsutaro Tonoike founded Tonoike Sake Brewery on the hillside of Mashiko Town in 1937. (Our Sanran brand was created shortly after founding the brewery)
Great Eastern Earthquake
On the 11th of March, the Great Eastern Earthquake hit the region, damaging the brewery just as new sake was being produced and bottled. With the help of many people, we were able to recover and start brewing sake again!
GOLD - 4 years in a row
In 2017, Sanran Daiginjo (Sanran38) won the Gold award for 4 consecutive years at the prestigious Japan sake awards. (Gold for Fine Sake Awards and 2 place in National Nanbu Toji Sake Competition)